ATELIER FUTURE HELPS COMPANIES CUT THROUGH THE NOISE BY IDENTIFYING THE SHIFTS THAT REALLY MATTER AND JOINTLY IDENTIFY RELEVANT FUTURE OPPORTUNITIES AND DEVELOP A NARRATIVE FOR CHANGE.
YOUR CHALLENGE
// Support in identifying which future shifts will impact you, and which ones most likely won`t? //Trying to understand how changing consumer needs and technologies impact you? // Trying to understand how to position your brand to remain competitive? // looking for new directions of growth? Need help to see if you brand purpose is fit for purpose in the future?
OUR APPROACH
A fast and focussed 4-week processes, combining research with two full day collaborative workshops:
// identifying future framework conditions // distilling implications and opportunity spaces // review potential growth directions // (re)formulate brand purpose // create narrative for change // ideate business models, experiences, products & services // agree on next steps
THE OUTCOME
// Custom future map outlining relevant future framework conditions // identified relevant opportunity areas to play and in related implications // Updated brand purpose highlighting the role to be played in the future // a clear narrative outlining a view on the future, the need for change, and the purpose the brand aims to fill in the future // Today, tomorrow and beyond roadmap with prioritized initiatives // recommended next steps to bring the brand purpose and activities to life
