We apply future foresight, creative design & hands-on strategy to help brave brands master the next shift to win tomorrow.
OUR APPROACH
We use future trends and cultural insights to prototype potential futures and design engaging brand experiences, products & services.
// FORWARD THINKING
Taking a future-forward starting point based on quantitative and qualitative insights around society & technology trends
// CREATIVE PROBLEM SOLVERS
Using (future) customer problems and needs to help brands (re)define their purpose as a basis for future growth
// USER-CENTRIC
Radically rethink the meaning of brands, business models, products, services and experiences from a customers perspective to transform brands
// BRAND EXPERTS
We know customers and their brand expectations. Using our disruption DNA we help clients understand where potential lies and turn this into concrete actions
WANT TO DISCUSS WHAT IS IN YOUR FUTURE? CONTACT US FOR A CHAT
01 STRATEGIZE
We live in a VUCA world with changes and innovation coming at us faster then ever. But which ones are relevant and require action and which ones to ignore? Atelier Future helps to cut through the noise and develop your future framework conditions.
A fast and efficient 4 week processes consisting of research and two full day interactive workshops delivered by w.i.r.e. and TBWA Shift.
02 CREATE
Bringing experiences, products & services to life is not a straight-forward process. Using an iterative approach allows for ideation, prototyping, validating to determine the final look & feel.
Defined format consisting of 6 different consecutive phases aiming to understand, ideate, prototype, validate & scale ideas to determine the right set-up before building & executing.
03 COACH
Innovation requires processes, tools & methodologies. Having a coach to facilitate and guide processes ensures outcomes whilst developing internal skills.
Individual offering based on needs: workshop preparation & facilitation, individual coaching, innovation process design, design-thinking training and more.
WANT TO DISCUSS WHAT IS IN YOUR FUTURE? CONTACT US FOR A CHAT
OUR INNOVATION EXPERTS
WE HAVE A TEAM OF SWISS-BASED EXPERTS, READY TO SUPPORT ON THE GROUND. WITHIN THE TBWA NETWORK WE HAVE A GLOBAL TEAM TO SUPPORT WHERE ITS NEEDED.
HESTER BOSMA
Hester Bosma serves as Director of Innovation & Consulting and member of the management board at TBWA\ Zurich. Previously, she was design-led innovation lead EMEIA at EY and innovation design lead at Accenture`s global centre for innovation.
As innovation consultant she has supported multinationals and SMEs on strategy, innovation and corporate venturing initiatives. At TBWA Hester is responsible for the new innovation offering TBWA \ Shift.
She holds an MSc. Degree in Corporate Entrepreneurship and Innovation management from Lund university. She is a certified design thinking facilitator, product owner, scrum master, management 3.0 and Scaled Agile consultant.
+41 79 904 24 64
MATTHIAS KIESS
Matthias Kiess, CEO of TBWA Switzerland AG since 2012, previously held various marketing positions in the consumer goods and pharmaceutical industries.
His years at Feldschlösschen Getränke AG and Swiss Dairy Food were entirely dedicated to brand and innovation management. At Swiss Dairy Food, he was responsible for innovation development within the marketing team and launched many new products. This was also part of his job as Senior Brand Manager at Feldschlösschen Getränke AG.
Matthias Kiess has his origins in pharmacy, where he graduated from the ETH Zurich and additionally completed an Executive Master in Business Administration at the HSG in St. Gallen. He is and has been active in various board functions and is also involved in the start-up sector (omeiapad.com).
+41 79 788 00 15
LUKAS DIEM
Lukas Diem serves as Strategy Director and member of the management board at TBWA\ Zurich. Previously, he was Head of Strategy at Wunderman Thompson and Partner & Consultant Westhive.
In the course of his career, he has supported a variety of Swiss and international brands with brand- and communication strategies and was involved in the development of numerous successful campaigns. In addition to strategic client work, he is constantly looking to expand TBWA\ Zurich’s capabilities in cultural intelligence by developing, conducting and publishing proprietary research in the areas of consumer behaviour, cultural trends and consumer’s perception of emerging technologies.
He holds degrees and diplomas in business and law from the Vienna University of Business and Economics and the University of Oxford.
+41 78 905 67 67
OUR LATEST THINKING
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OUR COLLECTIVE
We believe that innovation emerges at the intersection of different disciplines. By synchronizing ideas from different perspectives, our multidisciplinary collective enables a new way of looking at current as well as future-relevant issues.
W.I.R.E. is an independent think tank focussing on shaping of the future at the interface of science and practice. Based on systematic forecasts of relevant developments as well as their translation into long-term strategies and fields of action for private and public organizations.
Backslash is TBWA\’s cultural compass and our approach to leveraging a global database at the local level. Because we believe that culture is the biggest opportunity – and biggest threat – for businesses today. Zeitgeist Spotter is our localized Swiss effort to translate international trends for the Swiss market. It also conducts its own research relevant for the Swiss market.
NEXT is TBWA\’s global innovation platform. It connects local agencies and specialists with the aim of shaping the future of marketing, technology and brand experience today.
